Gauteng Lifestyle Magazine: A Journey from Print to Digital on eTV's Morning Show

Founders of Gauteng Lifestyle Magazine Shine on National Stage

Gauteng Lifestyle Magazine founders, Ben Mwale and Khayakazi Keke, brought their inspiring journey to the national stage during a live appearance on eTV’s Morning Show hosted by the sensational electrifying TV host Lee-Roy Wright. The duo, who also head platforms such as Sandton Lifestyle Magazine and Showerscope, shared the story behind building one of South Africa’s most vibrant online lifestyle media brands.

The Evolution from Print to Digital

In the interview, they reflected on their beginnings in 2016, when the idea for a printed publication quickly evolved into an online magazine after spotting a gap in the digital market. By focusing exclusively on positive stories about Gauteng and beyond, steering away from gossip, they created a refreshing space in South African media that resonated with readers.

“We wanted to tell the good stories in our province and capture the essence of lifestyle in South Africa, with the vision to expand across the continent,” Khayakazi explained.

Ben highlighted that dedication, passion, and an eye for evolving trends are key to running a successful online publication. The team leverages technology, from SEO plugins to reader notifications, to grow engagement and maintain a strong presence in the competitive digital space.

Fostering a Culture of Positivity

Over the years, their platforms have grown to include multiple lifestyle magazines, each with its own audience and identity. Through partnerships with skilled writers and PR agencies, Gauteng Lifestyle Magazine curates content that connects with the right readers, whether it’s about local personalities, travel, culture, or business.

Khayakazi also spoke about the freedom and creativity that online journalism offers, contrasting it with the corporate environment she left behind. Her journey has even inspired her to further her education, pursuing a Master’s in Philosophy with a focus on corporate strategy.

The Morning Show segment celebrated not only their entrepreneurial spirit but also their commitment to credible storytelling. As Khayakazi and Ben continue to expand their digital footprint, their mission remains clear: to share authentic stories that connect communities and showcase the best of South Africa and Africa to the world.

WATCH FULL INTERVIEW

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