TCL Expands South African Line-up with Smart Washing Machines and Next-Generation Mini LED TVs

Johannesburg, South Africa – 2025/09/16 – TCL, the world’s No.1 brand in Mini LED TVs, Google TVs, and ultra-large screen TVs, has officially expanded its product range in South Africa with the launch of its innovative washing machine line, following the remarkable success of its Mini LED TV range.

Meeting South Africa’s Growing Demand

Speaking at a media briefing, TCL executives emphasized that South Africa has quickly become one of the company’s fastest-growing markets. “We entered South Africa just four years ago, and already, TCL is a top competitor in the high-spec segment,” said Mr. Mike, General Manager of TCL South Africa. “Our mission is simple: bring cutting-edge technology to customers at affordable prices. We want every household to experience continuous surprise with our products.”

Product Range and SADC Strategy

TCL’s offerings in South Africa and the wider SADC region span entry-level to premium products, with TVs ranging from 32-inch to 115-inch models, as well as the newly launched direct-drive washing machines. Unlike conventional machines that rely on belts, TCL’s washing machines use a direct motor system, offering quieter operation, reduced power consumption, and a longer lifespan, all at an accessible price point.

The company has committed to introducing its smart home ecosystem across Southern Africa, ensuring that customers in markets such as Madagascar and beyond have access to both entry-level and advanced technologies, tailored to local needs.

Mini LED TVs and IoT Innovation

TCL’s Mini LED TVs are redefining viewing experiences with industry-leading 144Hz refresh rates, advanced QLED color technology, and Google TV integration. Features such as voice control, Google Meet video calling, child safety settings, and IoT connectivity allow customers to control home appliances like air conditioners directly from their TVs.

“Technology must make life easier,” added Mr. Mike. “Whether it’s using voice commands to change the channel, hosting a family video call on the big screen, or controlling your AC remotely, TCL is creating homes that are smarter, safer, and more entertaining.”

Market Growth and Global Rankings

Globally, TCL ranks:

• No.1 in Mini LED TVs

• No.1 in Google TVs

• No.1 in Ultra-large Screen TVs

• No.2 worldwide in overall TV brand share

In South Africa, TCL already holds the No.1 position in the Mini LED TV segment, with over 25% market share, and ranks fourth overall by revenue.

Sports Partnerships and Local Relevance

TCL’s brand growth is reinforced by major sports partnerships, including sponsorships with Arsenal Football Club, the Olympics, and the Vodacom Bulls. These collaborations reflect the brand’s vision to unite sport and technology. “With TCL’s 144Hz refresh rate TVs, fans see every pass, goal, and try in real time – no lag, no blur. It’s like being in the stadium,” explained Mr. Mike.

Looking Ahead

TCL plans to strengthen its footprint across South Africa and the SADC region with a long-term strategy aimed at becoming the No.2 overall TV brand in South Africa within the next three years, while continuing to lead in the high-spec category. Future plans include expanding the appliance range to refrigerators and expanding IoT integration across products.

“Customers can expect TCL to keep introducing world-first innovations to this market,” concluded Mr. Mike. “When you buy a TCL product, you don’t just get a device – you get continuous surprises, advanced features, and value that keeps growing.”

About TCL
TCL is a leading global consumer electronics brand and one of the world’s largest TV and appliance manufacturers. With more than four decades of innovation, TCL operates its own panel factories, allowing unmatched control over quality and affordability. Today, TCL is recognized as the world’s No.1 brand in Mini LED, Google TV, and ultra-large screen TVs, as well as a pioneer in smart home technology.